PARSED CONTENT

The domain yarners.org.uk had the following in the web page, "Welcome to our site, please look around and learn a little about our Club and the sport of Target Shooting." I analyzed that the webpage stated " Our shooting range is in Durham city." They also stated " We are a friendly bunch of people shooting a mixture of Small-bore Rifle, Match Air PistolRifle and Sporting Rifle disciplines. Having approximately 80 members, we meet weekday evenings and Sunday mornings. Members are encouraged to participate in various Postal and Club competitions but this is not compulsory! The range has full disabled access." The meta header had shooting as the first search term. This keyword was followed by target shooting, match pistol, and rifle which isn't as important as shooting. The other words they used was air rille. air pistol is also included but could not be seen by search engines.